Est. impact of closing the gap: +$85,680/yr — actual results vary with competition, implementation quality, and market conditions.

These already rank on page 2 (positions 11–20). Moving a keyword from page 2 to page 1 typically multiplies its clicks several times over — the cheapest gains available.

+51 more page-2 keywords in the same striking range.

Brand search: the site ranks #1 for its own name — solid.

1. Fix the 121 pages with weak, missing, or duplicate titles and meta descriptions first — this is your biggest lever and the fastest way to shift page-2 keywords up. Prioritise the exact pages targeting your near-the-top terms: rewrite the "fujitsu heat pump" page title to lead with that phrase (it's your highest-impression keyword at 2468/mo and only #18 — huge upside), and give the sizing calculator, Christchurch pricing, and "best heat pump brand nz" pages unique, keyword-front-loaded titles and compelling descriptions to lift their click-through.
2. Fix the 1 important page that has almost no internal links pointing to it — identify which money keyword it maps to and add links to it from your homepage, main navigation, and 3–5 related content pages using descriptive anchor text (e.g. "heat pump sizing calculator nz" or "Fujitsu heat pump service"). Pages at #12–#14 often need only a small authority nudge to cross onto page 1.
3. Expand the 1 thin page (under ~300 words) to at least 800–1000 words of genuinely useful content — if it's one of your ranking pages (e.g. "toshiba heat pumps christchurch" at #16 or "heat pump replacement cost near me" at #19), thin content is likely what's capping it. Add specifics buyers search for: local pricing ranges, brand comparisons, and installation details.
4. Build dedicated, location-specific pages for the "near me" and Christchurch terms — "heat pump replacement cost near me" (#19), "fujitsu heat pump service near me" (#13), "toshiba heat pumps christchurch" (#16), and "heat pumps christchurch prices" (#12). Include real Christchurch pricing, your service area, embedded map, and NAP details so Google connects your business to local intent and lifts these transactional keywords.
5. Consolidate and strengthen your calculator content — "heat pump sizing calculator" (#14) and "heat pump sizing calculator nz" (#12) are near-identical intents. Ensure one strong page targets both, with the NZ variant addressed on-page (kW sizing by room size, NZ climate zones), and interlink it with your brand and pricing pages to concentrate ranking signals rather than splitting them.
6. Create a comparison hub targeting "heat pump brands nz" (#12) and "best heat pump brand nz" (#19) that ranks side-by-side brands including Fujitsu and Toshiba, then internally link it to your individual Fujitsu, Toshiba, and pricing pages — this cross-linking spreads authority to all your brand-name keywords at once and reinforces the "fujitsu heat pump" page that has the most impressions to gain.

No robots.txt was found — AI crawlers are not blocked at the robots level. (A robots.txt is still worth adding to control crawling deliberately.)

Each query was asked 3× per engine to average stochastic output; cells show mentions / runs.

When asked for businesses like this, these are the businesses the AI engines named — while omitting Heat Pump HQ entirely. Ranked by how many engines recommend them and how often.

These competitors have the entity, content, and validation signals the engines currently trust. The fixes in this report are what close that gap.

Already ranking on page 2 with real impressions. The cheapest wins available: a small push moves these onto page 1.

+46 more

Already ranking on page 1 but earning well below the expected click share for the position — usually a weak page title or meta description. Fast wins.

+3 more

All keywords this site currently ranks for on Google, organized by position.

Intent labels (HIGH / MEDIUM / LOW) indicate commercial intent — the likelihood a searcher is ready to buy.

High-intent money queries this business is not ranking for at all on Google or in AI search.

• smart heat pump system installation near me HIGH
• cold climate heat pump installers near me HIGH
• heat pump energy efficiency assessment near me HIGH
• heat pump efficiency upgrade services near me HIGH
• custom heat pump service plans near me HIGH
• buy heat pump covers near me HIGH

These queries represent significant untapped revenue opportunity. With proper AI-optimization and targeted content, ranking for these terms is achievable — and AI citation typically follows within 60–90 days of achieving page 1 Google visibility.

Not run — this section needs local areas (the towns served). Add them in the Advanced section of the form (or they fill in automatically once the site can be crawled).

Fix: add contextual links to these from related service pages, the homepage, and relevant blog posts.

Inbound-link counts are measured across the crawled pages; a page linked only from an un-crawled page may read as weaker than it is.

Grounded in this site's real Search Console impressions — not benchmark multipliers. The lever is the striking-distance keywords already ranking on page 2.

Range at 0.5%–1.5% conversion: $3,570–$10,710/mo. Adjust conversionRate in the client config to match the practice's real booking rate.

• Expand 1 thin content pages to 800+ words.
• Fix 15 weakly-linked pages with contextual internal links.
• Reformat the 1 low-scoring service page answer-first with FAQ blocks and schema.

• Continuous content gap monitoring as AI engines evolve (monthly)
• Quarterly entity and authority signal audits
• New content creation targeting emerging queries (monthly)
• Competitor citation monitoring — track which businesses AI engines recommend and why (monthly)
• Directory and validation signal maintenance (ongoing)